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Aims
Modular
AI Dashcam
AIMS Dashcam is more than a dashcam, it’s a modular mobility partner. Its detachable AI-powered screen transforms it from a car-bound device into a versatile companion for biking, scooting, mountain cycling, or commuting in the city. Wherever your journey takes you, AIMS adapts seamlessly, providing safety, clarity, and reassurance across every mode of travel.
Year
2025
Services

Industrial Design

Engineering

CGI

Client

Research Project

Design Mentors

Gian Luigi Singh

Giacomo Tonioni

Our Vision

Mobility Beyond the Dashboard

Our goal was to go beyond the traditional dashcam and create a product that fits into the diverse rhythms of modern life. AIMS is not confined to the car, it follows you everywhere. By combining advanced imaging with modular design, we envisioned a product that makes mobility safer, smarter, and more connected, whether you’re navigating highways or weaving through city streets.
Our goal was to go beyond the traditional dashcam and create a product that fits into the diverse rhythms of modern life. AIMS is not confined to the car, it follows you everywhere. By combining advanced imaging with modular design, we envisioned a product that makes mobility safer, smarter, and more connected, whether you’re navigating highways or weaving through city streets.
Challenge

Modular, Intelligent, and Protective

AIMS Dashcam is a modular, AI-powered companion with a detachable screen that adapts to cars, bikes, scooters, and city commutes. It delivers 4K dual front–rear imaging with superior low-light performance and HDR clarity, plus an in-cabin camera for ridesharing, family use, or added security. With Emergency Buffer Recording, AI motion detection, and a 5-mode ADAS system, AIMS doesn’t just capture the road, it actively protects every journey.
AIMS Dashcam is a modular, AI-powered companion with a detachable screen that adapts to cars, bikes, scooters, and city commutes. It delivers 4K dual front–rear imaging with superior low-light performance and HDR clarity, plus an in-cabin camera for ridesharing, family use, or added security. With Emergency Buffer Recording, AI motion detection, and a 5-mode ADAS system, AIMS doesn’t just capture the road, it actively protects every journey.
Our
Process
No items found.
Outcome

A New Era of Modular Safety

AIMS Dashcam redefines the future of personal mobility. By uniting cutting-edge imaging with a modular, AI-powered design, it transforms from a passive recorder into an active co-pilot—one that adapts to cars, bikes, scooters, and beyond. AIMS is not just about documenting the road; it’s about creating a culture of safety, trust, and freedom for modern mobility.​​​​​​​​​​​
AIMS Dashcam redefines the future of personal mobility. By uniting cutting-edge imaging with a modular, AI-powered design, it transforms from a passive recorder into an active co-pilot—one that adapts to cars, bikes, scooters, and beyond. AIMS is not just about documenting the road; it’s about creating a culture of safety, trust, and freedom for modern mobility.​​​​​​​​​​​

Project Impact

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Safety
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Flexibable
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Joyful
“Aims is an internal case study exploring modular AI, human-centered interaction, and adaptive mobility.”
Kun Geng
Co-Founder, NOI Creative